Kraken has launched Kraken Prime, a comprehensive prime brokerage solution for institutional investors, offering trading, custody, and financing services through a single interface. This platform connects users to liquidity from over 20 global venues, covering over 90% of the digital asset market, and positions Kraken against competitors like Coinbase Prime and FalconX.The launch coincides with improving regulatory frameworks, enhancing institutional confidence in crypto markets. As the competition intensifies, Kraken's strategic expansion, including significant acquisitions, aims to solidify its position in the evolving institutional landscape.